Maybank’s new credit card launch with Manchester United was more than just a product unveiling — it was an experience that forged a deep connection with fans. Understanding Maybank’s commitment to building relationships, we challenged ourselves to transform the Jakarta Convention Centre into a replica of Old Trafford, taking fans to the heart of their beloved football club.

We leveraged our spatial design expertise to orchestrate a breathtaking transformation. From the lush green pitch to the towering stands draped in a sea of Manchester United red, we tended to each detail meticulously, recreating a heart-pounding match-day atmosphere.

Carefully-curated activities, from interactive challenges to memorabilia displays, fuelled the flames of enthusiasm. This was all capped off with the undisputed highlight — an exclusive meet-and-greet with Manchester United icon, Ryan Giggs.

Our creative vision, combined with a deep understanding of the audience and their motivations, transported the magic of Manchester United to Jakarta. This was a celebration of shared passion, a moment of unity, and a testament to the power of transformative experiences.