When the pandemic hit the world, many lives were disrupted. We were (and are) proud to be partners with Workforce Singapore to bring the SGUnited Jobs and Skills roadshows to heartland malls, providing information access to job opportunities and upskilling to people affected by economic disruption. We also designed and developed the accompanying website, making sure that it was not only informative but interactive and engaging.

The roving roadshow was presented like a board game set in a city environment. Event visitors follow the streets which lead them to real-life opportunities at every corner. Find a job, or pick up job-related skills, and discover the programmes and initiatives.

As part of the Covid-19 event requirement, the roadshows set up during the pandemic had to be fully digital, contactless, yet still retain the element of interactivity. This was achieved through augmented reality via mobile devices.

With the success of the 2021 roadshow, Experience Matters was reappointed for 2022 to carry on the campaign to Singaporeans with a new engagement theme.

We are proud to be instrumental in this vital work of providing assistance to Singaporean jobseekers. 

Number of attendees:
2021/2022 roadshows: More than 123,000 visitors over 34 activations over the course of 12 months
2022/2023 (ongoing): More than 44,000 visitors over 12 activations as of Dec 2022