National Gallery Singapore’s signature benefit with proceeds going toward worthy causes saw 160 guests all dressed up in their personal interpretation of “Past. Future. Present.”. The theme was adopted pervasively, down to venue enhancements, food menu, and collaterals. 

With strategically placed branding, design structures, and exquisite lighting of the elegant interior, it allowed the charm of this heritage setting to shine, yet giving it a futuristic feel.

The beauty of the space is that it envelopes the Rotunda, but this also posed a particular challenge with the unique shape of the dining area. We had to think up creative ways to maximise the viewing angle for all guests and ensure that they all felt a part of the action. Also, as this was held during Covid-19 times, special precautions were in place. This presented many obstacles and restrictions, which we creatively overcame to present a seamless experience for our guests.

Despite the challenges, the gala event exceeded the target fundraising amount. It was an important occasion for like-minded individuals, artists, collectors, and patrons to come together to appreciate and support art.

“The dedicated team in Experience Matters were able to creatively transform the space to its fullest potential, ensuring each guest had an enjoyable art experience. The event was a huge success exceeding expectations for like-minded philanthropists, collectors, artists and supporters of the museum to come together for an evening of wonderful conversation and art appreciation.” – Koh Li Xin, Assistant Director, National Gallery Singapore